Our wedding cake was an absolute dream

“Our wedding cake was an absolute dream, Abigail did such an amazing job. The design was perfect and the flavour was amazing. I would highly recommend her for your wedding cake. She was a joy to work with from start to finish!?

A&A

Hey you!

I am Abigail, a self-confessed cake lady living in London and the founder of Bloom and Crumb, previously called M+H Cake.  

I am passionate about creating cakes that not only look beautiful but also taste divine. There was no one else like me in this field and I wanted to start something to fill that gap. Cakes can have character too!

It took one couple to trust me with their wedding cake a couple of years back. I was only 19 and it was then I fell in love with making wedding cakes, I haven't stopped baking ever since! 

My approach 

At Bloom and Crumb, I take great pride in crafting careful and thoughtfully designed wedding cakes that are more than just a sweet treat. Each cake is a reflection of the couple's unique love story and a centrepiece of their special day. From the initial consultation to the final presentation, I collaborated closely with the soon-to-be-wedded couple to bring their vision to life.

I pay meticulous attention to every detail, sometimes I get lost in them! From the flavour combinations to delicate floral arrangements, ensuring that the cake not only looks exquisite but tastes truly unforgettable. I aim to create a wedding cake that becomes a cherished memory, symbolizing love, commitment, and celebration for years to come.

Whenever I speak to my couples, I say, "We are just talking about cake. It should not be stressful, but fun!" Getting to know my couples is super important to me because I love to try and infuse each of your personalities into the design of the cake.

10 facts about Abigail

  1. I am a crazy plant lady, and I mean I have no more space for plants. This comes to light in my designs as I love adding flowers! But I must confess I don’t have a green thumb… it is not for me!

  2. The first thing I ever baked was golden syrup cupcakes with my sister, it was a sugar overload.

  3. My fave song at a wedding is Never Too Much- by Luther Vandross, it is just such a solid wedding song!

  4. I love a wedding speech, but I wish more brides made more speeches!

  5. I have been a bridesmaid 8 times, and have dresses in the same colour 😅 So far I have a dress for the following themes: blue, sage, forest green (x2) and blush.

  6. You will often find me listening to a podcast, some Lofi whilst I bake, or catching up on my voice notes, but I can’t respond to them unless I lose count of my eggs…

  7. 7. I don’t have a favourite cake flavour, but if I were to choose, it would be imported from Milk Bar in New York, and it would have to be their cereal milk cake.

    8. I plan my trips around food and the best places to eat in that country. I did a solo trip to New York and it was one big bakery crawl. Am I the only one? I still think about the food I had to this day!

    9. My favourite part of the wedding process is speaking to my couple for the first time, I love getting to know both of you! I try to make my consultations as fun and chilled as possible, as planning a wedding is stressful enough!

    10. The biggest wedding cake I have done was to feed 500 people, that was a lot of eggs.

Proudly recommended suppliers of

  • NorthBrook Park

  • 100 Barrington

  • The Barbican

  • North Mymms Park

  • London Wildlife Trust

    London Wildlife Trust

  • Beautiful London Wedding venue

    Andaz Liverpool Street

  • Clapton Country Club

  • Ashridge House

  • Avington Park

  • Hotel Cafe Royal

  • 41 Portland Place

Let's talk cake

My current favourite flavours

  • Lemon and Elderflower

    Lemon and Elderflower are the combo I will gravitate too if it is on offer. I think a lemon sponge done right can be so delicious and pillowy. If it was acceptable to have buckets of Elderflower I would!

  • Raspberry

    Anything raspberry I am here for! It is a great berry as it is sweet with the perfect amount of tang. The best raspberries are hand-picked, berry picking is one of my fave summer activities

  • Vanilla and passionfruit

    This one is one of my favourites and clearly my couple! This unique wedding cake flavour is in almost every one of my weddings this year!